Influence University
Why Do 3% Make 97% Of The Money?
Did you know the average persuader only uses 3-4 persuasion techniques? There are over 100 different persuasion tools you can learn and master. Finally, it's all here in one place.
Influence University is a step-by-step system to master the art and science of Persuasion, Negotiation and Influence.
One payment. Lifetime access. 90-day guarantee.
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Influence University is the most complete and comprehensive course I have ever released. This system is usually reserved for my advanced coaching students. It reveals cutting edge influence techniques that will increase your income and let you persuade on command.
Influence University is literally the difference between knowing what you want — and getting it. Anytime, anyplace, from anybody.
Close more sales. Transform your career. Win more clients. It is the first and only system to combine scientific research, training videos, full transcripts and proven exercises in one place.
The easiest way to double your income is to double your persuasion skills.Kurt Mortensen
Inside the University
Influence University reveals…
- Know exactly what the person you want to persuade is thinking and feeling
- Overcome objections before they are even brought up
- Never be told “I can't afford it” again
- Effortlessly build rapport with any personality type
- The 5 objections your prospects always have — and how to overcome them
- Develop a call to action that causes your prospect to ask “how do I get started?”
- The blunders you are making right now that cause persuasion resistance
- 4 proven techniques that cause prospects to persuade themselves
- Dirty deeds unscrupulous negotiators will use against you
- Negotiation secrets known only to seasoned professionals
- The top 3 mistakes average negotiators make over and over
- Master the priceless ability of detecting deception
- How to develop instant trust and credibility in the first 5 minutes
- Enable your powerful subconscious mind to work for you, not against you
- Develop an irresistible attraction to wealth and success
What is your PIQ?
In business and in life, your ability to persuade is the difference between success and failure.
Do you have a high PIQ — a Persuasion Intelligence Quotient? Can you convince anyone, at work or at home, about anything, any time?
You will quickly realize how powerful these techniques are in business and in your personal life. Mastering them translates directly to winning more clients. Reading people more quickly and more accurately. Getting more out of your personal and family relationships. Closing more sales. Earning more than you ever dreamed.
And most important of all — hearing that magic word “YES!” more often.
So whether you are selling a product, an idea, a plan, or yourself, Influence University raises your Persuasion IQ and gives you the tools and the confidence to succeed every time.
One payment. Lifetime access. 90-day guarantee.
Endorsements
What the experts are saying…
Unbelievably comprehensive with fresh new angles and immensely practical examples. Want more influence at work, at home, wherever? Study and apply.
Stephen R. CoveyThe 7 Habits of Highly Effective People
A sure-fire way to improve and enhance your powers of persuasion. This information reveals how you can change minds, influence others and reach your ultimate goals!
Larry KingHost of CNN's Larry King Live
This shows you how to immediately influence other people in every aspect of your life!
Brian TracyThe Psychology of Selling
This program magnifies your inherent ability to persuade.
Mark Victor HansenChicken Soup for the Soul
These very techniques have made me millions of dollars! Each one will improve your success dramatically. I only wish I had this information earlier in my career!
Robert G. AllenMultiple Streams of Income
Everyone is in sales. Kurt gives people the tools and skills to become better communicators, sales people, managers and entrepreneurs. I think Kurt Mortensen is the best of the best!
Lee MilteerSuccess Is An Inside Job
As an entrepreneur my business relies on the skills learned from Kurt Mortensen. His 10 obstacles that limit your persuasion success alone will be invaluable to your business.
G. William Barnett IIAre You Dumb Enough To Be Rich?
It took me less than 3 minutes with Kurt to know that this guy has truly put together unique material. Ethical persuasion is the pathway to power and profit.
Jerry ClarkMotivational Speaker
How it works
One new persuasion tool a day. Sixty days.
Influence University is a step-by-step system that will help you master the art and science of Persuasion, Negotiation and Influence. Always remember: you are in the people business. When money changes hands, it is because something happens in your client's mind. Something that makes them comfortable giving you a resource that gets more limited every year — their time and their money.
There are 60 lessons. Do one a day and you are finished in two months. But there is no schedule and nothing is drip-fed. Every lesson unlocks the day you join. Take 60 days, take a weekend, or take a year. It is yours either way.
The 60 lessons are built into six modules, and we focus on six critical areas of your success. If you are wondering what is taking so long to hit your business and financial goals, it is probably one of these six areas holding you back.
Persuasion Skills
The Laws of Persuasion
Trust & Credibility
Overcoming Resistance
Millionaire Psychology
Power Negotiation
Persuasion is the magic ingredient to your success.Napoleon Hill, author of Think and Grow Rich
You will soon find that the more you know about persuasion, the easier your life and your income become.
Day by day
You will master the priceless skills of…
- How to have absolute confidence in what you are saying
- How to RESIST persuasion so you never fall into unethical traps
- How to create huge value and eliminate price resistance
- How to create instant action through ethical urgency
- How to change your demeanor so people are automatically attracted to you
- A persuasion technique so simple and so powerful it is embarrassing
- How to channel your words directly into your prospect's mind
- 4 ways to guarantee your prospect never says “that's too expensive”
- How to keep the right balance between emotion and logic in a presentation
- How to build rapport with any personality type
- How to resolve your customer's concerns before they even have them
Do I have your attention?
Do you want this information? Do you want to explode your income?
I know many of you are asking yourself the same thing right now — how much will it cost?
Ask yourself the better question. How much will it cost if you don't?
If you answer yes to any of these, you need this education.
- Do you want to increase your income in your business?
- Are people not calling you back?
- Have you ever missed out persuading the perfect prospect?
- Do you want to feel confident in every persuasive encounter?
Membership will give you a distinct advantage over your competition.
Persuasion mastery
Every situation, you will feel in control.
As you learn these skills you will master your life and increase your income. You will learn skills known only by the ultra-prosperous. You will know exactly what to say and exactly what to do.
So invest in yourself and in your future. You can learn as fast or as slow as you want. Everything you want in life, somebody else has — and you need to know how to persuade to get it.
Imagine where you would be right now if you had mastered these skills a few short years ago. How much has it already cost you?
Influence University gives you the entire array of persuasion and negotiation tools, so you can adapt to any person, any event, any situation. These tools are a must for sales professionals, business managers, marketers, advertisers, lawyers, fundraisers, non-profits, network marketers — or anyone who wants more control over their income, their relationships, their job and their life.
Remember — when you need to persuade someone, it is too late to learn.Kurt Mortensen
Your instructor
Who is Kurt Mortensen?

Hi, my name is Kurt Mortensen. I am an Influence Mastery Specialist and one of America's leading authorities on persuasion, negotiation and influence. I have spent more than 20 years researching persuasion, charisma and motivational psychology.
I am the author of Maximum Influence, Persuasion IQ, The Laws of Charisma and Magnetic Persuasion. My work has been translated into 28 languages. I host the podcast Maximize Your Influence — over 200 episodes and counting.




I am an international speaker, consultant and trainer. I have delivered specialized training to Fortune 500 and multinational companies in more than 20 countries.








I am not telling you this to boast. I am telling you because I want you to know I have researched how people really think and react to everyday influence.
Why persuasion
I was looking for the gold mine. Everyone was selling nuggets.
Understanding persuasion, motivation and influence puts you in life's driver's seat. Why? Because everything you want, or will ever want, comes from persuasion and influence. Did you know less than 1% of the world's population understands and can actually apply the 12 Laws of Persuasion?
Influence University was developed over the past 20 years. I was frustrated with persuasion training. I had been through almost every major persuasion course on the market. I listened to all the audios. I read every book I could find on persuasion, influence and motivation.
They were all great. Each one had something to offer. But not one of them gave me a comprehensive understanding of persuasion and influence. Each one had a few nuggets of wisdom. I was looking for the gold mine.
After tireless research and application, I found the answer. High producers do specific things that low producers don't do. They are not smarter than you. They just have the right tools.
And remember, persuasion tools have changed. Your prospects are tired of the old style closing techniques that make them feel used and uncomfortable. One size does not fit all your prospects. You cannot force every one of them into the same mold.
Face it. Now is the time to graduate from the old school of persuasion.
From students
This is what my students are saying…
I finished the full Influence University course. This program is a multi-faceted approach to your life. It hits everything from influence, charisma, self-persuasion, presentation skills, negotiation, marketing and sales. Influence University is worth every penny.
Dianna SamuelsonEntrepreneur
I have learned how to become much more charismatic and confident in my persuasion skills. As a result I have become magnetic.
Gavin PoultonSales
I am convinced few people have thought as long and hard about persuasion, motivation and influence as Kurt has. I can trace much of my success back to his insight and guidance. He has transformed my life.
Steve WatersTrainer and author
Kurt Mortensen is in the business of changing people's lives. He has helped me double my sales since I studied his materials. Thank you for the skills you have taught me.
Judd SimpsonCorporate sales
How can it really be THAT easy? And how have I missed it all this time? That is what I kept saying to myself when I first began to study Kurt's work on the universal laws of persuasion. I was astonished at the minor shifts I made and how much they changed my business.
Barbara SturmChiropractor
Before I started to learn persuasion I was totally broke. I began to realize it is a new world of persuasion out there, and that if I didn't learn how to persuade, I would be out of business.
Sarah AngelSmall business owner
Results shared by students are their own and are not typical. Your results will depend on your effort, your market and factors outside our control. Nothing on this page is a guarantee of income.
The curriculum
All 60 lessons. Every one of them.
Each lesson gives you a video, the full written transcript, and a one-page application exercise.
Module One
Persuasion Skills
Days 1–10
- The Power of Influence, Part One
- The Power of Influence, Part Two
- Discover the top 10 traits of power persuaders
- Understand exactly what your audience is thinking and feeling
- How to know what form of power to use to get a yes
- Where your skills rank in the world of persuasion and influence
- The blunders you are making that cause persuasion resistance
- Create a psychological edge over your prospect
- Create instant rapport that causes prospects to open up
- Everything you need to know before you persuade
Module Two
The Laws of Persuasion
Days 11–20
- Persuasion IQ Skill Nine
- Persuasion IQ Skill Ten
- The Law of Connectivity
- The Law of Involvement
- The Law of Esteem
- The Law of Obligation
- The Law of Dissonance
- The Law of Verbal Packaging
- The Law of Association
- The Law of Balance
Module Three
Trust & Credibility
Days 21–30
- The Law of Expectations
- The Law of Contrast
- The Law of Social Validation
- The Law of Scarcity
- The Pre-Presentation Checklist
- The Science of Trust
- Character Matters
- Competence Is a Perception
- How to Project Confidence
- Credibility: Turning a Weakness Into a Strength
Module Four
Overcoming Resistance
Days 31–40
- Congruence and Body Language
- Generate a Compelling Reason
- Reduce All the Risk
- Resources: Money Is Not the Issue
- Representative: Connect With Anyone
- The 4 Rs of Resistance, Part One
- The 4 Rs of Resistance, Part Two
- Success Is an Open Book Test
- How to Eliminate Fear
- The Science Behind Goals and Success
Module Five
Millionaire Psychology
Days 41–50
- Tap Into Unlimited Motivation
- The Science of Self-Discipline
- Million Dollar Habits
- Life Alignment: 6 Keys to Balance
- Does Wealth Equal Happiness?
- Commitment to Success and Wealth
- Accomplish 10 Times More
- Leverage Your Way to Wealth
- The Power of Your Subconscious Mind
- Wealth Is a Subconscious Belief
Module Six
Power Negotiation
Days 51–60
- Vision: Create Your Own Reality
- Thoughts Control Your Actions
- Negotiation: The Power Skill
- Negotiation: Position vs Problem
- Negotiation: Personality Directions
- Negotiation: The Tools
- Negotiation: Pre-Negotiation
- Negotiation: Self Perception Bias
- Negotiation: Emotions 101
- Negotiation: Mood Matters
All 60 lessons unlock today. Go at whatever pace you want.
The investment
What is the real cost of Influence University?
I charge $3,995 for a 3-day live seminar teaching the same techniques and the same secrets you will find inside Influence University.
People ask why the online version is so accessible. Two reasons. First, this is about helping more people become dramatically more successful. Second, the internet removes printing, shipping, and travel costs โ so the savings go straight to you.
Here is everything you unlock today:
Influence Mastery & Library - 60 video lessons
$1,997Dissonance Masterclass
$297Charisma Power Videos
$297Millionaire Psychology Training
$97One payment. Lifetime access. Every future update included. No monthly fees. No upsells required.
Secure checkout ยท Instant access ยท 90-day money-back guarantee
My guarantee
Take 90 days. Show me your work.
Most guarantees are a formality nobody reads. Mine has one condition, and I want you to read it.
Take 90 days. Go through the first 20 lessons and actually do the exercises. If you cannot point to one conversation that went differently — one deal, one negotiation, one hard talk at home — email me your worksheets and I will refund every dollar.
Why the condition? Because I know what happens when you do the work. A no-questions refund is easier for me to write. This one is better for you. It is the version where you end up more persuasive whether you keep the course or not.
Everyone persuades for a living.
If you want to sell more, negotiate better, or give better presentations, this university will put you on the fast track. Get the tools, the answers and the training that will change every part of your life.
The easiest way to double your income is to double your persuasion skills. And when you need to persuade someone, it is already too late to learn.
One investment · 60 lessons unlock today · 90-day guarantee
Questions? Contact us at [ [email protected]]
Influence University teaches ethical persuasion and communication skills. Individual results vary and depend on effort, market conditions and factors outside our control. Nothing on this page is a guarantee of income or specific results.
Stephen R. Covey
Larry King
Brian Tracy
Mark Victor Hansen
Robert G. Allen
Lee Milteer
G. William Barnett II
Jerry Clark