All Episodes
Episodes
Episode 327 - Persuasion, Passion and Presence
More than anything else, passion recruits the hearts and minds of your audience. Great persuaders radiate heartfelt passion. When the audience can sense your passion and genuine conviction for your cause or product,...
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Episode 326 - How Personal Power Increases Your Influence
Great persuaders know and understand how to use different forms of power, but if you're like most people, you just cringed at the word "power." Is power something we're really allowed to talk about? Is it good or...
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Episode 325 - 10 Sales Mistakes Costing You Money
Do you suffer from the Wobegon Effect? What is it that you've been telling yourself and everyone else you do really well, when in fact you don't do it well at all—or at least you're not above average, as you've been...
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Episode 324 - Conquer Your Sales Phobia - Fear and Influence
Let's discuss how the fear we all have can destroy your ability to persuade and influence. We all experience rejection in small doses every day. But what about when we persuade for a living? Rejection seems to take...
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Episode 323 - The Most Abused, Overused, Still Need to Use Persuasion Technique
Scarcity plays a large role in the persuasion process. Opportunities are always more valuable and exciting when they are scarce and less available. We want to be the ones to own the rare items or to get the last one...
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Episode 322 - The Promise: Become a Legendary Leader – Jason Hewlett Interview
Commitment has a lot to do with perspective. When you consider your personal perspective, do you see the big picture, or are you swept up by the whims of the moment? You have to make sure your perspective is rock...
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Episode 321 - How To Apply Behavioral Design to Persuasion – Will Leach
Join me for this week's Podcast on How To Apply Behavioral Design to Persuasion. We will discuss the two simple psychological shifts that will increase your ability to influence. Discover how to get your prospect...
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Episode 320 - Primacy vs Recency vs Von Restorff Effect
It is common sense to realize you have to keep your audience's attention in order to persuade them. If you lose them, you lose your chance for them to understand and accept your proposal. We know from our own...
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Episode 319 - Visual Influence: The Perfect Persuasive Room
Great persuaders can maintain the attention of their audience. Research shows that people's attention spans are getting shorter and shorter. The moment you lose their attention, you can no longer persuade them. You...
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Episode 318 - Unlimited Long-Term Motivation (For You And Your Prospect)
It is not your new goals that will cause you to fail this year – it is how you motivate yourself to stay on track to keep your goals. Motivation is everything to a great persuader. Motivation is critical not only...
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Episode 317 - Know When to SHUT-UP - You Are Over Selling
Do you know when it is time to shut-up? Are you talking too much? Do you data dump, vomit or do the show up and throw up? Upward Physical Movement Brings Back Happy Memories Many times, when we are trying to be...
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Episode 316 - Psychology of Yes and the Power of NO
We have all heard that during the persuasion process you need to focus on getting the "yes" from your audience. Does that work? Is that true? The answer is – it depends. Great persuaders look for times when they...
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