All Episodes
Episodes
Episode 233 - Do Guarantees Work?
The more a brand is advertised, the more popular and familiar it is perceived to be. We as consumers somehow infer that something is popular simply because it is advertised. When people are buying gifts for others,...
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Episode 232 - 5 Ways to APPEAR More Intelligent
 Competence is your knowledge and ability in a particular subject area. True competence comes from lifelong learning and experience. Competency exists on many levels. When we are observing someone from a distance, or...
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Episode 231 - The Secret Sauce of Influence
Optimistic persuaders outpersuade pessimistic persuaders every time. Not only is optimism essential to influencing others, but is also a critical for success in life. Optimism is more than a positive mental attitude....
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Episode 230 - How to Accomplish 10X more in Half the Time
Even for the strongest individuals, their commitment level or willpower is not always constant. Willpower is like a battery. As you exercise your willpower throughout the day, the battery power starts to decline. What...
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Episode 229 - How To Deal The Heckler, and Indifferent or Hostile Audiences
Understanding different types of audiences will also help you determine their acceptance level. Following are some different categories of audiences and how to deal with each of them. The Hostile Audience This group...
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Episode 228 - The Art And Science Of Handling Objections
When you become a Power Persuader, you will learn to love objections. You will come to understand that when people voice their objections, it actually indicates interest and shows that they are paying attention to...
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Episode 227 - Expectations And The Impact of Suggestion
The Law of Expectations AND The Impact of Suggestion  The Law of Expectations uses expectations to influence reality and create results. Individuals tend to make decisions based on how others expect them to behave or...
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Episode 226 - The Science of Rapport
A great persuader can connect with anyone in thirty seconds or less. First impressions take only seconds to form, but they last a lifetime. This is a critical skill to develop because the cement dries fast. How do you...
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Episode 225 - Major Sales Mistakes Costing You Money #2
Research demonstrates that 81 percent of persuaders talk more than necessary during the persuasion process. They are talking too much,7 and you are likely talking too much. Check this out. When we talk too much and...
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Episode 224 - Major Sales Mistakes Costing You Money #1
Common Obstacles That Limit Your Persuasion Success The worst time to learn a persuasion skill is when you need it. Persuasion must be mastered before it is needed, or the opportunity is lost forever. In all the years...
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Episode 223 - The Zegarnik Effect: Engage and Persuade
Zeigarnik Effect When we feel we've been left hanging, it drives us crazy! We want to know the end of the story. What is the missing piece? We want our tasks to be completed so we can check them off our list. This is...
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Episode 222 - How to Deal With Refund, Complaints and Buyers Remorse
 "Buyer's remorse" is also a form of dissonance. When we purchase a product or service, we tend to look for ways to convince ourselves that we made the right decision. If the people around us or other factors make us...
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