All Episodes
Episodes
Episode 16 - Leveraging "Dissonance" To Get Long Lasting Decisions...Quickly
In 1957, Stanford Professor Leon Festinger developed the "Theory of Cognitive Dissonance." On this episode, Kurt and Steve discuss how persuaders can use this concept to leverage prospects into making long lasting...
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Episode 15 - Using Allure To Build Value And Create Urgency
Kurt and Steve discuss how the "Law of Scarcity" can better be used to create urgency and bulid value.
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Episode 14 - How To Mentally Prepare For Powerful Persuasion
Kurt and Steve discuss the top three ways to get mentally prepared to persuade with maximum efficiency.
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Episode 13 - How To Listen To People You Don't Want To Listen To
Kurt and Steve discuss how to better listen to people you normally don't like to listen to. They also discuss how fatigue can factor into the persuasion process.
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Episode 12 - Negotiation Pitfalls From The US Government Shutdown
Episode 11 - Part 2 of Interview With Personality Expert, Jerry Clark
Confidence: It's All In The Arms - Plus, Interview With Jerry Clark On Personality Types
Kurt and Steve discuss confidence as it pertains to use of the arms. The cite a recent study which followed the perceived confidence of poker players. They also interview renowned sales expert Jerry Clark about...
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Episode 9 - Do People Like You? You'd Be Surprised...
Episode 8 - Detecting Deception
In this episode, Kurt and Steve discuss some of the top ways to tell if somebody is trying to deceive you or not.
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