All Episodes
Episodes
Episode 29 - Making Yourself Do Things You Don't Want To Do
Have you ever had a day where you didn't feel like doing something you KNOW you needed to do? How about everyday? The fact is sometimes we just don't have the emotional gas in the tank to do something that we know...
View Episode
Episode 29 - New World Negotiation
Have you ever been involved in a negotiation with somebody and wondered "can we just drop the facade? can we drop the formalities and get to the point here?" Well, the answer is no. When negotiating or persuading,...
View Episode
Episode 27 - Using Color, Smell, and Music To Your Advantage
Have you ever walked into a business and just had a bad feeling from the start? Chances are, the owner of that business did not know how to effectively use "The Law of Association." On this epsiode, Kurt and Steve...
View Episode
Episode 26 - Squashing Self Limiting Beliefs
When it comes to effectively persuasing others, the most difficult obstacle to overcome is often ourselves. On this episode, Kurt and Steve discuss how we can control and even eliminate beliefs that may be holding us...
View Episode
Episode 25 - Does "assuming the sale" really work?
We've all heard that "assuming the sale" is one of the most effective persuasion tactics out there. But how does one avoid crossing the line from "confidence" to "shallow and transparent?" On this episode, Kurt and...
View Episode
The Law of Obligation: Give More Get More
Have you ever had the great displeasure of dealing with somebody who could never admit they were wrong? Or somebody who was constantly full of themselves? On this episode, Kurt and Steve discuss a recent article by...
View Episode
Episode 23 - Using Effective Testimonials
We've all seen it: a late night infomercial parading testimonial after testimonial across the screen. After watching for a few minutes, we inevitably think "wow, if that guy can do it, why can't I?" When used...
View Episode
Episode 21 - Persuasion Killing Words
Words are powerful. Depending on which ones you use, you could be either supercharging or killing your presentation. In this episode, Kurt and Steve discuss the Law of Verbal Packaging and how you can best script...
View Episode
Episode 20 - Do People Trust You (Continued)
What are the remaining 3 C's of Trust? How can we get others to trust us without coming across as cocky, arrogant, or condescending? How can we tactfully let others know about our credentials without coming across...
View Episode
Episode 19 - Do People Trust You?
Do other's trust you? The results are surprising. While you could be the most honest and trustworthy person in the world, trust often comes down to a few time tested methods that manage how people perceive you. ...
View Episode
Episode 18 - Getting Your Foot In The Door And Cementing Commitments
Getting prospects to make and keep commitments is a cornerstone of the persuasion process. In this episode, Kurt and Steve discuss how smaller commitments lead to larger commitments and how to optimize the commitment...
View Episode
Part Two Of "The Law Of Dissonance"...Plus More Listener Mail
Why do our prospects often not do what it is we want them to do? In this episode Kurt and Steve discuss the scientific reasons why persuasion can lead down a path you never intended...and what to do about it. They...
View Episode