All Episodes
Episodes
Episode 124 - Persuasive Politicians
One of the aspects of the Law of Association is the use of affiliation. Persuaders want you to affiliate their company with positive images, feelings, and attitudes. Our surroundings and environment trigger feelings...
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Episode 124 - Persuasive Politicians
Neuroscientists have made significant progress on how the brain processes information. Our brain can be very bias. This is especially true in politics. People will always see the good in their party and find the...
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Episode 123 - Turn No into a Yes
The Power of "Yes"
Use questions that will create "yeses." As you create your marketing and persuasive presentations, you must engineer the number of times you get your audience to raise their hands, say yes, or nod...
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Episode 122- Foot In The Door vs Sympathy
Methods of Protecting Mental Alignment
When we feel dissonance, we have to find a way to deal with the psychological tension. When the rubber band stretches, we cannot not live with this internal pressure. We will...
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Episode 121 - Help Prospects Persuade Themselves
The Theory of Cognitive Dissonance
Leon Festinger formulated the cognitive dissonance theory at Stanford University. He asserted, "When attitudes or beliefs conflict with our actions, we are uncomfortable and...
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Episode 120 - No Resolutions This Year...
We are firm believers that we all have greatness within us. We believe that we each have within ourselves unwritten books, un-started businesses, brilliant ideas, great inventions, charitable ideas, and untapped...
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Episode 119 - Persuading Rude People
The Hostile Prospect
This person disagrees with you and may even actively work against you. For a hostile prospect, use these techniques:
Find common beliefs and establish a common ground.
Use appropriate humor to...
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Can You Learn Charisma?
Have you ever noticed how some people can captivate, inspire, and influence others without effort? Other people instantly like them and want to be around them. Some individuals can enter a room and everyone notices....
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Episode 117 - Your Missing Ingredient To Create Rapport
Humor can be a powerful tool to create rapport. Humor makes the persuader seem more friendly and accepting. Humor helps gain attention, helps you create rapport, and makes your message more memorable. It can relieve...
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Episode 116 - Online Reviews: Validation or Sabotage?
Social Validation and Marketing
The more a brand is advertised, the more popular and familiar it is perceived to be. We as consumers somehow infer that something is popular simply because it is advertised. When people...
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Episode 115 - When Persuasion Backfires
Your environment and the expectations of that environment should be persuasive. There is a concept called the Phillip Zimbado’s Broken Window Theory. This theory suggests that a building full of broken windows will...
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Episode 114 - Persuasion, Touch, and the "No No Zone"
Touch is another powerful part of body language—important enough to devote a whole section to it alone. Touch can be a very effective psychological technique. Subconsciously, most of us like to be touched; it makes us...
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