All Episodes
Episodes
Episode 113 - Subconscious Triggers = 95% of Persuasion
To maintain order of the world, our brains link objects, gestures, and symbols with our feelings, memories, and life experiences. We mentally associate ourselves with such things as sights, sounds, colors, music, and...
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Episode 112 - Scarcity: Abused, Overused - How to Use
The Law of Scarcity plays a large role in the persuasion process. Opportunities are always more valuable and exciting when they are scarce and less available. We want to be the ones to own the rare items or to get...
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Episode 111 - Do You Attract Or Repel?
For this episodes article, Kurt and Steve discuss the top techniques of hostage negotiators. Admit it, you're thinking of the movie "The Negotiator" all of the sudden. Now that we got that out of the way, we can...
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Episode 110 - How to Solve the #1 Objection
The better you become at handling objections, the more persuasive you will be. The key to great persuasion is anticipating all objections, problems, or concerns before you hear them. Great persuaders are always able...
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Episode 109 - How You Create Resistance
We tend to rate our skills that we want, that we need or that we require higher than they actually are. To improve, grow and become more successful we have to know our weaknesses and be able to identify our blind...
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Episode 108 - Jedi Mind Tricks
Are you good at flirting? Admit it, when we asked you rolled your eyes but were A LITTLE bit interested, deep down. As it turns out, flirting is related to your ability to influence. A recent article by Psych...
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Episode 107 - Why we stink at listening
Being in sales or being a business owner can be emotionally exhausting. It's important to develop the ability to pick yourself up out of a bad mood. To start this episode, Kurt and Steve discuss a recent article...
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Episode 106 - Personalities Vs Meta Programs
Can your personality type change? A recent article from Psychology Today seems to think so. It's not uncommon for many to become more friendly (or less friendly) the older they get. Check out the article here for...
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Episode 105 - Engaged and Mentally Focused Prospects
Is Google rigging elections? On this episode, Kurt and Steve discuss a recent article that thinks so. Merely telling the masses that a candidate has a "high" approval rating tends to gender more support. So how...
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Episode 104 - Influence Killing Words
Everything that we understand and know about our world is based around words. Words don't just have meaning, they have feeling. That's why some words in some languages just don't directly translate. One particular...
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Episode 103 - Are Deeper Voices More Credible?
As we get closer and closer (even though it's a long way away) to the 2016 presidential election, more and more persuasion blunders will be on display. A recent article shows that politicians who have deeper voices...
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Episode 102 - The Biggest Persuasion Blunder Of The Year
You can't visit a business web page without hearing "follow us on Twitter!" We're certainly guilty of this too. Follow us on Twitter @influencemax!
A recent article from Psych Central shows that when customers...
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